What is in a name? Under conventional language guidelines you would expect to find any number of consonants, and to a lesser extent, you will find the odd noun.
But if your have a look at the name of this beer, you will find that it has an exclamation mark right in the middle of it. What’s that all about? Doesn’t that just seem a little unusual? It’s definitely not a typo - and if you’re reading this, then I guess it’s done it’s Job.